Ring Research: How Online Inspiration is Shaping Engagement Ring Choices
When it comes to engagement rings, most people don't walk into a jewelry store completely clueless. In fact, 80% of people had an idea of the ring they wanted before visiting a jeweler. This highlights the significant role of pre-shopping research in the engagement ring journey.
From Pinterest Boards to Saved Instagram Posts: The Power of Online Inspiration
Where are these ring ideas coming from? Likely, a combination of online sources like Pinterest, Instagram, and jewelry websites. These platforms offer a vast visual library of styles, allowing people to explore different cuts, settings, and metals long before they set foot in a store. Many love to scroll and see different options.
Armed with Inspiration: How a Clear Vision Can Simplify the Ring Shopping Experience
Having a pre-conceived idea of the desired ring can be incredibly helpful. It allows couples to narrow down their choices, communicate their preferences to jewelers, and ultimately, find the perfect ring that reflects their unique style and love story. It can make for a much smoother process.
Source: The Knot Worldwide