A Shocking Statistic: The Average Wedding Dress Costs Over $1,800

Did you know that the average wedding dress in the U.S. costs around $1,800? Some even go over $2,500, which can take a huge chunk out of a couple’s wedding budget. But here’s the good news: you don’t have to spend a fortune to look stunning on your big day. There are plenty of budget-friendly wedding dresses that still make you feel like royalty—without the royal price tag.

This guide will break down 12 affordable wedding dress options, the best stores to find them, and the right time to buy to score the biggest savings.


Where to Shop: 6 Affordable Wedding Dress Stores


  1. David’s Bridal – Sales Every Season
  2. David’s Bridal is one of the best-known wedding dress retailers, offering dresses starting at $99 during their seasonal sales. They also have sample sales where you can find designer dresses for less.
  3. Lulus – Modern & Budget-Friendly
  4. If you love simple, boho, or modern wedding dresses, Lulus has options under $300. They have frequent sales, and their online store makes shopping easy.
  5. BHLDN – Designer Looks, Lower Prices
  6. BHLDN (Anthropologie’s wedding line) has dresses starting around $300-$500. They also have clearance sales that drop prices by up to 50%.
  7. ASOS – Trendy & Affordable
  8. For brides looking for stylish, minimalist dresses, ASOS carries wedding gowns starting at just $100. They also offer free returns, so you can try on multiple styles.
  9. Amazon – Surprisingly Good Options
  10. Amazon has thousands of budget-friendly wedding dresses, some starting as low as $50. Just be sure to check reviews and photos from real buyers before purchasing.
  11. Local Bridal Boutiques – Sample Sales & Clearance Racks
  12. Check local bridal boutiques for sample sales, where you can find designer gowns at discounts of 40%-70%. Some stores also have discontinued styles at lower prices.



When to Buy: The 3 Best Times to Get Wedding Dress Deals


  1. End-of-Season Sales (January & July)
  2. Retailers clear out inventory twice a year, usually in January (after engagement season) and July (before new collections arrive). You can find dresses at 30%-70% off during these months.
  3. Black Friday & Cyber Monday (November)
  4. Major retailers like David’s Bridal, BHLDN, and Lulus have huge discounts around Black Friday and Cyber Monday. If you're planning ahead, this is one of the best times to buy.
  5. Holiday & Sample Sales (Various Times)
  6. Bridal stores hold special holiday sales around Memorial Day, Labor Day, and New Year’s. Sample sales happen throughout the year, and you can find dresses at deep discounts during these events.



6 More Budget-Friendly Wedding Dress Options

If shopping in stores isn’t your thing, here are six alternative ways to find your dream dress without overspending.


  1. Secondhand & Pre-Owned Wedding Dresses
  2. Websites like Stillwhite, Poshmark, and Facebook Marketplace have gently used wedding dresses for 50%-80% less than retail prices. Many brides sell their dresses after just one wear!
  3. Rent a Wedding Dress
  4. Companies like Rent the Runway and Borrowing Magnolia let you rent a designer gown for a fraction of the cost. Prices start at $50-$300, depending on the dress.
  5. Buy a Bridesmaid Dress in White or Ivory
  6. Bridesmaid dresses are often cheaper than wedding gowns, but many come in white or ivory. Stores like Azazie, Birdy Grey, and JJ’s House have gorgeous options under $150.
  7. Try a Simple Evening Gown
  8. Department stores like Nordstrom, Macy’s, and Dillard’s sell elegant white evening gowns for as low as $100-$300. Perfect for modern or courthouse weddings.
  9. DIY or Custom-Made Dresses
  10. If you love crafting, consider making your own dress or hiring a local seamstress. Etsy and independent designers offer custom wedding dresses that are often cheaper than big-brand gowns.
  11. Shop Off-the-Rack
  12. Some stores sell ready-to-wear dresses, meaning you take them home the same day. This saves on shipping, alterations, and waiting time! Check stores like Nordstrom Rack, TJ Maxx, and local outlet stores.



Final Tips for Saving on Your Wedding Dress


  • Set a budget first – Know your limit before shopping.
  • Follow brands on social media – Get alerts on sales and discounts.
  • Try before you buy – If shopping online, check return policies.
  • Don’t forget alterations – Factor in alteration costs ($50-$300).
  • Consider accessories – A simple dress can look stunning with the right veil or belt!



Conclusion: Say Yes to Savings!

You don’t have to spend thousands to find a wedding dress that makes you feel amazing. Whether you shop at affordable stores, wait for the best sales, or explore alternative options, you can find a stunning budget-friendly wedding dress without breaking the bank.

If you’re planning your big day and looking for a Chicago wedding photographer, I’d love to capture your special moments! Contact me today to book a consultation.